Marketers in Medicare know how important the Annual Enrollment Period is when driving campaign results – but what happens afterwards?
This was the challenge faced by a performance agency with a Medicare client. They came to the IPONWEB Performance Platform team looking for a way to mitigate the historical downward trend for medicare offer take-up in Q1.
From day one, the client reported “phenomenal performance” using the IPONWEB Native Performance Platform.
Using the IPONWEB Native Performance Platform, the agency leveraged our predictive models based on hand-picked SSPs. Following talks with key supply partners, our team was able to fine-tune performance to reach those customers who still qualified as Medicare leads in Q1.
The goal: buck the trend of the Q1 decline and amplify performance in a traditionally low-performing period.
Thanks to the work done by our team, in parallel with the number-crunching and optimizations being made within our Performance Engine, the agency was able to increase their daily budgets by a factor of 4.
With an original CPA target of $50, our platform delivered a CPA of $32 – a real-world reduction of 36% – all while keeping profitability stable at over 25%.